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Digital Marketing Executive

Location: WARWICK, WARWICKSHIRE, UNITED KINGDOM Salary: 20,000.00-24,999.00 GBP (UK Pounds) Per annum, inc Benefits
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: 8 months ago Reference: X3-236613

A fantastic opportunity has arisen for a dedicated Marketing Executive to join a hard working and dynamic team. Based just outside of Warwick my client is looking for a Digital Marketing Executive to implement digital marketing in what will be a varied and exciting role. A knowledge of google Ads / analytics and Social Media essential.

In this role you will:

Work closely with Sales & Marketing Manager on Marketing Strategy. Implementing the digital marketing strategy and managing the digital marketing budget
· Managing the CMS (WordPress) - Responsible for the day-to-day management of the Hotel website, including updating content and images regularly.
· Write informal and engaging blogs for all areas of the business on a regular basis and circulate them via the website, social media and other relevant digital channels. Also source external bloggers to work with us on targeted campaigns
· Manage the venues Pay Per Click advertising, SEO and Google Analytics and analyse statistics
· Responsible for the day-to-day management and development of all social media platforms including Facebook, Twitter, Instagram and LinkedIn, as well as exploring new opportunities
· Execute social media strategy through research, platform determination, benchmarking, messaging and audience identification
· Generate content that builds meaningful connections and encourage community members to take action
· Explore new online opportunities
· Responsible for the databases, grow, segment & cleanse databases
· Manage all email marketing, create, send & analyse engaging e-marketing campaigns for all areas of the business
· Report digital marketing statistics to management and team members regular
· Ensure brand consistency internally
· Assist in the organisation and attend shows and exhibitions promoting the venue
· Manage all branded stationary and promotional merchandise, including monitoring stock levels, seeking quotes and ordering
· Produce all design work for the hotel including brochures, posters, flyers, vouchers, menus, stationary, newsletters, etc for the venue

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