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Digital Marketing Manager

Location: BLACKBURN, LANCASHIRE Salary: 32000 - 40000 GBP Per Annum
Sector: Marketing & Creative Job Type: Contract
Shift Type: N/A Applications: 1
Posted: about 1 month ago Reference: 3097390
My Client based in Blackburn is looking for an experienced Digital Marketing Manager to effectively manage and motivate the Marketing team team and work closely with owner of the business and the Sales Director to drive all inbound marketing qualified leads. The right candidate will have excellent written and verbal communication skills, with the ability to develop new strategies, analyse performance and suggest innovative ideas to ensure that the company objectives are achieved.

Key Responsibilities
Manage and motivate your team which includes our PPC, Social, Design and SEO specialists, you will delegate tasks and ensure they achieve specified deadlines.
Provide new and innovative ideas to increase the enquires and market share
Create and manage link building strategies, content marketing strategies, social media presences and email marketing.
Identify niche areas from which they can obtain further enquiries
Analyse both pre and post-sale data and deliver recommendations to the Sales director
Responsible for ensuring all our advertising is FCA compliant
Keep up to date with new web technologies and online trends
Report on effectiveness of our marketing and share this information with the MD/Sales director (ROI reports, customer analysis, profitability etc...)
Run regular health checks on the sites and ensure any issues are dealt with swiftly whilst considering areas that we can improve UX on.
In addition to the online marketing you will also look at other areas that they attain new customers for our prestige car sales department.
Be in communication with the sales team leaders to discuss any ideas/issues and implement new customer incentives to the sales team.



Key Skills
Ideally someone with a degree in Advertising or Marketing
Motivated and confident person who is able to generate the required level of enquires whilst having a good handle on the budget
Expert experience in digital marketing and some managerial experience
Numerate with strong analysis skills to interpret the numbers and make changes based on these
Strong attention to detail
A genuine interest in digital marketing and PPC best practices.
Strong knowledge of SEO, PPC, Social Media Marketing, Campaign Design, Campaign Analysis, Project Management and Strategy Development
Good knowledge of MS Office Packages Excel and Word skills

Benefits
Competitive basic salary £32k-£40k
30 days annual leave
Rapid company expansion providing excellent development and career opportunities
Priority tickets to the fantastic Hippo Motor Group VIP box at Manchester MEN arena
Access to Perk Box – Cinema, Gym discounts, free mobile phone insurance and many more
Great Staff rates on Car Finance
Friendly and supportive Work Colleges and Management
Regular staff socials
Birthday off after 2 years plus 2% pay rise and £100 Meal voucher
Company Pension scheme coming 2017
Complimentary office treats



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