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Marketing Executive

Location: DARLINGTON, COUNTY DURHAM Salary: 20000 - 23000 GBP Per Annum
Sector: Marketing & Creative Job Type: Contract
Shift Type: N/A Applications: N/A
Posted: about 6 hours ago Reference: 3142229
Are you an experienced marketing professional who is currently looking for work? 

Are you immediately available? 

Reed Business Support is currently supporting a business in Darlington, they have a position available for a maternity cover contract in their marketing team! 

This is a fantastic opportunity offering a very competitive salary! 

The role includes:

- Working with the Marketing Manager to deliver effective communications plans
- Driving more visitors to the company websites and increasing the number of website enquiries by:
- Implementing and managing best practice for SEO including a link building and content creation strategy
- Managing PPC campaigns through an external agency
- Improving user experience on company websites to increase conversion rate
- Monitoring performance using Google Analytics and reporting monthly
- Creation of content e-newsletters and promotional e-mailers in MailChimp
- Planning and implementing social media campaigns on Twitter, Facebook, Instagram and Linkedin
- Creation of engaging, fresh and on-brand blog posts, case studies, videos and other website copy
- Copy writing for a range of marketing collateral including brochures, product catalogues, sales presentations
- Developing campaigns to launch new products into the market place
- Planning and implementing PR plans
- Market research into new products, new markets, competitors etc.
- Identifying relevant trade shows and organising our participation


Skills and qualifications needed

- Degree in Marketing or related discipline. A digital marketing qualification would be a bonus
- Experience writing creative and engaging content for marketing literature
- Digital marketing experience including SEO, social media and Google Analytics
- Proficiency in Microsoft Office, WordPress and MailChimp
- Up to date with latest SEO trends
- Excellent interpersonal skills with the ability to communicate with a wide range of stakeholders
- Self-motivated, focused on results and outcome driven
- Excellent planning and organisational skills


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