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Marketing Executive

Location: STANSTEAD ABBOTTS, HERTFORDSHIRE Salary: 23000.00 - 25000.00 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: 11 months ago Reference: 3145677
My client is a leading professional services organisation based in Ware, Hertfordshire. They successfully promote on organise a number of key events attended by major industry leaders. I am currently recruiting for a Marketing Executive to join a well-established Marketing and Communications team who produce and promote industry leading conferences in Europe and North America.

You will aim to take full control of marketing campaigns for selected conferences throughout the year. You may also be involved in marketing for our newly launched financial brand where we currently have a newsletter, magazine and mobile app.

Your key duties will include:-

- Effectively communicate internally and externally with our key stakeholders including colleagues, conference speakers, conference sponsors, media partners, and suppliers.
- Building and executing marketing campaigns to acquire delegates through a combination of integrated, digital and traditional techniques
- Planning and executing email campaigns
- Acquire and build relationships with relevant media partners
- Assist in our content marketing strategy, working with industry thought leaders to deliver articles, whitepapers and interviews.
- Assist in website development and maintenance. Ensuring each event website is optimised for SEO and its target audience, and kept up to date.
- Creation of marketing materials and literature. Ensuring existing marketing materials such as the event brochures are kept up to date
- Work with our sponsors to deliver customer service and targeted pre-event marketing campaigns
- Analysing and measuring marketing effectiveness
- Using our social media channels to support the event and content marketing campaigns

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