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Senior CRM Executive

Location: CHESTER, CHESHIRE Salary: 30000 - 32000 GBP Per Annum
Sector: Marketing & Creative Job Type: Contract
Shift Type: N/A Applications: 1
Posted: over 1 year ago Reference: 3126991
My client, a UK leading online business is now recruiting a Senior CRM Executive. Based in Chester, their marketing team is dynamic and fast paced. If you have extensive CRM and email campaign management experience within a commercial capacity my client will be keen to see you. 

Key Responsibilities: 
To drive best in class retention strategy and have responsibility for managing collation, and deployment of CRM programmes
Working closely with strategic and tactical team members, as well as Campaign Services deployment specialists
Assist with management of production and schedule to ensure delivery of a challenging communications strategy
Focus on vertical performance; covering annual renewals and conversion of new enquiries
Drive shared personalization goals through CRM campaigns
Connect new and existing tactics to wider lifecycle programming
Support in the development of the vertical retention strategy through promotional communications
On-going optimisation (test & learn approach) to campaigns
Ensuring customer / data insights are used to develop and manage campaign plans
Interpretation of results from various reports to drive action
Trends for email viewing by device
Provide customer insight to influence and contribute to decision making and thinking
Identify & deliver innovative contact methods to target customers
Acting as the customer champion for your vertical within the business
Competent use of the designated ESP platform (Salesforce Marketing Cloud)
Share campaign learnings across wider team
Definition and production of customer journeys in platform (Salesforce Marketing Cloud)
Report writing and presenting to up to Director Level
Responsible for CRM program vision – together with line manager and analyst team
Drive the vertical rebuy rate and maximize revenue
Delivery of multi-channel CRM campaigns and initiatives in-line with strategy to achieve agreed business and commercial goals
Ensure communications are designed to protect the sender reputation through quality and relevance
Guarantee campaigns qualify the mantra of right message, right time, and right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to our target audience
Ensure data protection/compliance is followed within team procedure/activity
Overall Management of selected non-core CRM channels
Responsibility for revenue and performance objectives

Skills Required:
Educated to A' Level/Degree standard 
Must have extensive experience of working in a CRM or Email Marketing role within a commercial environment ie, digital agency or client side, flexible on sector, preference would be retail/financial service sectors
Experience of using automation tools, ie salesforce, dynamics - desirable
Possess experience of CRM, email marketing, digital marketing & campaign management  
Excellent IT skills, including knowledge of Excel, PowerPoint, web metrics packages
Data literacy
Knowledge of wider Marketing function, and experience in other channels
Proven accountability for delivering strategic, creative and effective campaigns and programs
Ability to work across multiple teams with a variety of stakeholders
Creative thinker
Company Benefits:
Competitive Salary + Bonus 
Flexible hours 
27 days holiday + bank holidays
Car Park
Pension up to 5%
Private medical care 
Please only apply if you have the relevant skills above 

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